Composing an email of your latest products to send to your customer database? That’s easy. Getting users to engage with your content? That’s hard.
Today, it’s all about personalisation.
Think about when you receive mail in the post. A letter addressed to the “occupant” is less than appealing. A blanket email, devoid of any consideration about what the user wants is the digital equivalent.
On the other hand, lovingly crafted emails - complete with powerful visuals, sleek design and content designed to your user’s interests is significantly more appealing.
It’s easy to get caught up in the whirlwind of digital marketing and put all your focus into search and social media - but in doing so, you’ll miss out on an opportunity engage with a pre-qualified audience - just waiting to be marketed to.
Want to build up your customer loyalty online? Begin with email.
What’s in a (subject) name? Quite a lot actually.
Rigorous and exhaustive user-testing will be at the core of your tactical email marketing strategy, with experiments spanning as wide as serving different content to audience segments, right down to the nitty gritty of A/B testing subject lines.
Knowledge is power - and in the case of email marketing, it’s the key to ensuring your users keep coming back to your brand again and again.
As much as it’s about what you say, how you say it is just as important.
Struggling to break down screeds and screeds of text? Our design experts are on hand to help craft the perfect balance of UX to content - and bolster your click through rates in the process.
Keep it simple - and get to the point quickly with sleek email design.