Struggling for a page-one presence? Losing out to your higher ranking competitors? Launching a new product?
Whatever your needs, paid search can be an effective way to capture qualified traffic very quickly. Unlike Search Engine Optimisation, the results of Pay per Click can be seen almost instantly.
Pay Per Click
Pay per Click advertising is just that - paying for your ads when a user clicks. Appearing as text ads within search engine results pages, PPC is an effective way to ensure your brand is visible on page one - particularly so, if you are working on improving your organic search performance.
With PPC, you’re in total control - meaning you’ll be able to specify who to target your ads to, where and when - stretching your budget further.
Do you have a great product or service, but nobody really knows about it? Display marketing is your answer. An effective tool to raise brand awareness, this form of paid search will serve your ads on third party sites.
Worried your ad will appear on a site not relevant to you? Don’t be. Highly targeted placements will ensure your ads are put in front of the right people at the right time.
It’s not really all that far away from taking an ad out for your business in the local paper, with one critical difference - you can measure your return on investment.
Did you know on average 94% of users will not convert on their first site visit?
In an online world, users are more savvy to comparing products and services - therefore, ensuring your brand is on the forefront of their mind after they’ve left your site is essential.
Remarketing will allow you to serve ads to users who have previously visited your site within the search engine results pages, as well as external sites. Behavioural targeting can be implemented, meaning that users will have to complete certain actions on site (such as adding to basket) before they can be served your ads - cutting down on any wastage and ensuring you get the best out of your budget.