Arran Whisky is an independently owned whisky company and distillery, located on the Isle of Arran, Scotland.
Since inception in 1994, the brand has grown from strength to strength and to help continue this growth they required a digital partner that could help to serve and engage a thirsty audience of whisky enthusiasts.
The Project
The vision of the distillery had progressed beyond Arran Whisky’s previous website, with mobile responsive eCommerce becoming the primary focus. Increasing brand awareness was also vital and they knew their fan base of whisky enthusiasts was underutilised, so a key objective was to increase fan engagement. So tictoc was appointed as their digital marketing partner to boost digital channels and grow online sales.
Design & Build
tictoc strategically created a website which not only conveys the essence of the Arran Whisky brand but also acts as a core sales platform for the company. Quick and simple to use, but also flexible and future proof. On an ongoing basis, we analyse site usage and implement revisions when and where required to further improve the user experience and conversion rates.
Digital Marketing
tictoc strategically created a website which not only conveys the essence of the Arran Whisky brand but also acts as a core sales platform for the company. Quick and simple to use, but also flexible and future proof. Following the successful launch of the new site and the subsequent online sellout of limited edition whisky releases, tictoc continues to work closely with Arran Whisky on a monthly basis. We analyse site usage and marketing activities, implement website revisions, grow their organic search and social channels.
increase in organic traffic year-on-year
increase in organic revenue year-on-year
increase in new users via organic search year-on-year
Social Media
Over the past few years, we have been shaping their social media accounts into what they are today through social media content creation and implementing strategies that engage with followers. Providing fans with the platform to voice their passion was an opportunity that Arran Whisky’s enthusiasts warmly welcomed. Quickly, individual posts attracted hundreds and hundreds of comments - with whisky lovers contributing their own user-generated content, offering advice to other fans and arranging whisky tastings. We took followership and transformed it into a community. The brand has now amassed over 18,000 Instagram followers and over 23,000 Facebook followers. Their social strategy was so successful it was even nominated and shortlisted for Best Social Campaign at the Digital Entrepreneurs Awards.
increase in traffic from Instagram year-on-year
increase in revenue from Instagram year-on-year
increase in revenue from Facebook year-on-year
The support we receive from tictoc is invaluable. The team understand our brand and are like an extension of our marketing team. Nothing is ever too much trouble.
Jaclyn McKie, Marketing Manager at Arran Whisky