Wet & Forget is a leading manufacturer of every day cleaning solutions for both indoor and outdoor use.

As Wet & Forget already had an established website, their next goal was to focus on boosting their online presence and sales. They joined forces with tictoc in October 2018 to improve their digital marketing efforts with organic search, paid search and social media content creation and advertising.

Google Display Ads

The Project

As Wet & Forget operate in an extremely competitive B2C market increasing brand awareness and generating sales was essential. Existing paid search activity was reviewed and through improved optimisation and removing overspend meant an increased return on investment. 

The team overhauled Wet & Forget’s social media strategy and introduced regular organic content and advertising with the focus on generating a good customer-brand relationship. Even though social media is not considered a high-converting channel, our clever targeting methods and content has seen a high number of sales generated from this channel.

Finally, their website was reviewed and a number of technical and duplicate content issues were identified and addressed as they were holding back organic performance. Stale content was then given a site-wide refresh in line with keyword recommendations and specific product features.


increase in new users to the site via organic search year-on-year


increase in new users to the site via social media year-on-year


increase in revenue generated by display traffic year-on-year

If you want a first-class professional digital marketing team behind you, sign up tictoc with confidence.

Andrew Redknap, Director of Wet & Forget