Search Engine Optimisation
Did you know 89% of users begin the buying process using a search engine? That’s a staggering amount. What it means for your brand is, invisibility on the major search engines can be fatal for businesses.
Organic search refers to the links within search engine results pages that are not paid ads.
What’s the difference?
Marketing-wise, search engine optimisation is the marathon and pay per click is the sprint. A presence on organic search takes time to nurture and grow, whereas PPC will provide instant visibility.
So, why not focus all efforts on PPC?
Typically, organic search will drive a higher quality of traffic with users that are more likely to convert. This, combined with the sheer volume of users who only click on organic search results because they feel more trustworthy or “natural”, means that to put all your eggs in one PPC basket will make for a very limited online performance.
Referred to as the “digital housekeeping” of your website, on-page optimisation - also known as technical SEO - is the maintenance and optimisation of your site for maximum crawlability.
We’ll approach your site from three perspectives - performance, usability and accessibility - to identify any major visibility issues and follow up with regular activities such as the maintenance of meta data, broken links, etc. and ensure your site is squeaky clean.
Despite content reigning as king in the world of SEO, backlinks (other websites linking to yours) are still a huge ranking factor in the success of organic search.
However, the criteria for “good” backlinks has never been stricter - and for good reason - search engines only want to serve genuine high quality sites within the results pages - and nothing says a poor user experience than trying to buy your own credibility.
Fear not, there are no shady tactics to be had at tictoc! We’ll work on helping to improve your backlink profile by utilising only “white-hat” or approved backlink building strategies - or online PR - and help you to establish long-lasting relationships with key industry influencers and publications.
Is your content marketing strategy aligned with your SEO? If not, it should be. Content is huge in the world of organic search - thanks to major search engines shifting to favour rich, juicy content over sparse, keyword-ridden pages.
Our content teams will help to craft an SEO-lead content strategy - geared towards user engagement. After all your primary audience is most definitely not a search engine bot.