Are you talking to your users, or talking at them?
The truth is in today’s competitive digital realm, treating your social media networks with lesser importance than your other channels is a huge no-no.
Similarly, treating your social media as purely a channel for sales is as equally a bad practice - really, it’s all about getting users to identify with your brand lifestyle - and providing a friendly, helpful platform so they can communicate directly with you.
The clue is in the name - social media needs to be just that - social.
Engagement is the life blood of social media - and has considerable influence on your SEO efforts, so if users don’t engage with your content, there’s more at stake than just your online reputation.
That’s why we’ll never go charging blindly into your timeline. From the inception of your social media platforms, we’ll be analysing, planning and preparing so your posts are less of a drop in the pool, and more of a big massive splash.
Curating content for social platforms is a tough gig. After all, when you’re expected to post to more than one channel, every day, at least once, content can go dry - very quickly.
Luckily, we’re blessed with the gift of the gab, and know exactly how to get users engaging with your social channels. Being social means different posts for different people, but our in-depth analysis will ensure we hit the target every time.
In our hands, you can rest assured your audiences will keep liking, following and sharing - whether it’s a pin-worthy infographic - or a 1,000 word LinkedIn article on the pain points of your industry.
It’s easy to get caught up in the number of likes your posts get, but let’s not forget there are people behind those clicks too.
Developing an active and passionate community on your social networks can give birth to some truly wonderful things - like brand evangelists and ambassadors - all virtually for free. It’s word of mouth in action - an incredibly powerful tool online and off.
On the flip side, bad blood between companies and users on social media can really kick up a stink. There’s nothing more brand damaging than a campaign of users hitting that one star review button - not only does it sour your relationship with existing customers, but puts off prospective new ones too.
Handling tricky situations is all in the execution.
Need a team with serious diplomacy skills to delight and defuse your users online? We have it handled.
A little social media budget goes a long way. With so many companies vying to get the attention of social media’s captive audience and organic posts only reaching so far, it can be easy to get lost in your user’s timeline.
Let us harness the extensive targeting abilities of social media - and target your competitor’s followings. All you need to do is kick back, relax and watch the likes, follows, shares and conversions all roll in.