Straight from the horse’s mouth! User testing is an invaluable activity in the lead up to the launch of a new site, or after some considerable online development.
The possibilities of user testing are limitless - from trialling out new website designs, to even analysing and exploiting your competitor’s digital channels - every aspect of your online presence is highly measurable.
Our favourite kind of testing - putting your digital channels in front of actual users.
With qualitative testing, we’ll sample a number of users from your core audience groups - and challenge them to leave no stone unturned in order to help refine your online presence to perfection.
Analytics can only tell us so much, and sometimes bringing things back to traditional market research can help to uncover some truly surprising little golden nuggets.
It’s not just websites that can be tested this way - your users can be challenged to find the wins and flaws in almost every online activity.
Planning a big PPC campaign? Reduce budget wastage and identify issues early on with user testing. Feeling the friction with e-mail marketing? Don’t rely just on basic opening rates to inform your strategy - get actionable insights from the users physically going through the process.
Combine insights derived from analytics with user testing to derive a truly seamless experience for your users online. You’ll be an online powerhouse in no time.
A/B testing. Conversion optimisation. Whatever you want to call it, content experiments are critical to helping establish the most effective journeys for your users.
Rome wasn’t built in a day - and neither are great websites. To truly get the best out of your digital performance, you have to get your testing hat on and experiment everything you possibly can.
Whether it’s choosing a new homepage, or simply trying out some subject lines in your next e-mail blast, we’re on hand to elevate your online channels to the next level.