Maven Capital Partners website launches.
We were appointed to redevelop the Maven Capital Partners website, one of the UK’s leading independent private equity and alternative asset managers.
The team at Maven has significantly increased the range and size of its product and fund offering in recent years, and was looking for the new website to reflect the larger and more diversified business, whilst fully representing the values and success track record of the organisation. Critically the site needed to cater for a number of audiences, including financial advisers, investors and private companies and their advisers, all of whom are looking for quick access to the latest information about Maven’s investment approach, current portfolio and investment opportunities.
The aim was to deliver a fully responsive site, capable of generating increased site traffic by providing efficient access across the full range of mobile devices, whilst also maintaining the high quality of investor communications and service which is Maven’s hallmark. tictoc has previously worked with Maven to implement their Digital Marketing strategy for the organisation.
tictoc were the obvious candidates for building our website after the good work they had done on optimising our old site. They knew us and they knew our business. This was important due to the complexity of our business and the various target audiences we regularly communicate with. Customer service is paramount to everything we do at Maven so we had to feel comfortable that the agency we engaged with shared the same values, but also had the creative vision to deliver a best-in-class website. The tictoc team worked closely with us on determining the design, functionality and navigation. Their expertise has helped to deliver a modern responsive site which provides our clients with a vastly improved user experience. The website has also provided us with solid platform from which we can drive future digital marketing campaigns.