Thoughts & insights.

  • Tictoc email newsletter tips 1

    6 Tips to Create Email Newsletters Your Subscribers Will Love

    Tired of your email newsletters hitting the trash folder without being read? Email newsletters are one of the most universally used marketing tools across any business and industry – so it’s important to get them right!

  • Google Translate Featured

    Google Translate: What You Need to Know

    Creating a multilingual version of your site creates an opportunity for you to reach an international audience. Is Google Translate the best option to do this? Certainly not for you, or your users. We look at why you should avoid machine translations.

  • Carousels are bad

    Carousels Are Bad News

    Why are we seeing more websites removing carousels, or new websites being built without them? Well, this is down to the evolving habits of the user, not to mention the devices we use to browse the internet.

  • Building a SEO strategy

    Building your long term SEO strategy

    Many believe that Search Engine Optimisation is similar to a social media post - you share a piece of content and the results start to appear immediately or you stuff as many keywords into your title text as possible. Not quite.

  • Net Neutrality

    What is Net Neutrality?

    Particularly in the USA, the subject of Net Neutrality is a controversial and complex issue, with people on both sides believing theirs is the best way forward for the internet as a whole.

  • Getting the most from your CMS

    Getting the most from your CMS

    Do you understand the in’s and out’s of your Content Management System (CMS)? For example, are you aware that our CMS is completely bespoke and built by our team of talented developers? We explain how you can get the most from your CMS.

  • How do you grow an online community

    How Do You Grow an Online Community?

    With algorithmic updates, rising advertising costs, fiercer competition and no clear answers on where to focus your efforts on next, you may find yourself asking: how do you grow an online community in 2018?

  • Developers Check List

    A Developer’s Checklist for Launching Websites

    From browser testing to HTML validation, there are many areas to double, and then triple check before a website can officially ‘go live.’

  • GCC Award CDN

    Gold Award for Glasgow Clyde College Website

    The user really does know best - as proven by Glasgow Clyde College earlier this month at the College Development Network (CDN) Marketing Awards, scooping up the Gold Students’ Award for Website!

  • The Price of JavaScript

    The Price of JavaScript

    Using JavaScript is commonplace practice and can be found on almost any popular website you visit. With so many sites using it, what could be bad about it? We take a look at the price of JavaScript.

  • Facebook Reach Blog

    Facebook Reach Update: How You Can Beat It

    At the end of last year, social media managers were met with an unpleasant shock: the way that Facebook Pages performed was about to change - in a big way.

  • Long-form content

    Long Form Content: Why You Need It

    There’s a lot of buzz about long form content and just how good it can be for your content marketing strategy, but what exactly is it and why is it so important to your overall content strategy?